Unique Real Estate Challenges
With no developer present and sold-out inventory, no one was marketing the value of the Boca West lifestyle. Local brokers, focused solely on home sales, overlooked the opportunity to highlight the perks that came with membership. The homes available for sale were aging, leading to low price points throughout the community.
The Solution
Cottton & Company spearheaded the establishment of a new real estate entity owned by Boca West, with Stephann Cotton serving as the broker of record. Boca West Realty, situated just outside the community's gates, effectively markets both the homes for sale and the private club lifestyle through a custom-published magazine, fresh photography, and updated video footage. Additionally, we initiated the Boca West Renovator Program, enlisting regional builders to transform outdated properties. These “as-is” properties were strategically held off the market until the renovations were completed.
The Achieved Results
Boca West continues to lead the country club market, setting new standards as revenue increases and homes command higher selling prices. The Renovator Program and the Akoya luxury condominium have been key drivers in elevating the value across the community’s 55 villages. Prospective buyers are drawn to the exceptional lifestyle that Boca West offers, along with the opportunity to own a home without overseeing a renovation project. Residents have seen a significant increase in their home values, showcasing the high demand.
