Ocean Reef Club – Key Largo, Florida

Unique Real Estate Challenges

Facing an aging membership base and shifting market demographics, Ocean Reef Club encountered a decline. Both real estate sales and membership sales were dwindling, with perceptions of exclusivity hindering growth. Ocean Reef Club sought the expertise of Cotton & Company to address these challenges and ensure its continued success.

The Solution

Cotton & Company’s marketing strategy shifted the club from “exclusive” to “inclusive.” The firm created a custom-published magazine, Ocean Reef Club Living, that showcased the community’s unique lifestyle. Additionally, Ocean Reef Club Real Estate was launched, providing real estate services exclusively to club members. This integrated marketing and real estate strategy enabled Ocean Reef to enhance its network to connect with like-minded families worldwide.

The Achieved Results

With a new brand identity, Ocean Reef Club experienced a surge of interest from all generations. Demand for the Florida Keys lifestyle soared, leading to a waitlist of buyers looking to become part of the community. This uptick in real estate transactions not only facilitated the growth of Ocean Reef but also introduced an additional revenue stream to support club initiatives.